February Top Ten Players in Green Energy
Green Energy Reporter’s ranking of the top ten players in green energy for the month of February is out! Our top-ten list is based on the players’ influence over green energy policy and their ability to move the debate.
1: Bloom Energy
Whoa! What a launch. The rollout of Bloom Energy’s Bloom Box will likely emerge as a case study of close-to perfect PR execution. One must admit anticipation was high considering that for the past eight years the Silicon Valley company had remained tight lipped about its fuel cell technology. But when the company, which since its inception has raised $400 million, was ready to talk, boy did it talk, culminating with a whole segment on 60 Minutes. All the way through, Bloom Energy’s CEO and backers stayed on message, describing the Bloom Box as a green, clean source of power. And for the most part the media bought the narrative. Although, by the end of the week-long media fest, questions emerged asking how green the Box really was, considering that it does emit C02 when producing energy. Albeit, at the end of the day, thanks to thorough fundamental research (and good strategic PR), Bloom has for the time being anchored itself as one of the “it” players in greentech. However, $400 million later, the question lingers: Will Bloom turn out to be a Google or a Segway? Segway is a losing investment of one Bloom backer, Kleiner Perkins. Read More »
